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Question 1 of 12Strategy
Strategy
Does your business have a written marketing strategy that is aligned to your commercial goals?
A strategy is more than a plan of activities. It defines your positioning, your target audience and how marketing supports revenue growth.
Question 2 of 12Strategy
Strategy
How clearly defined is your target audience and ideal customer profile?
Understanding exactly who you are selling to drives better messaging, better channel choices and better results.
Question 3 of 12Brand and messaging
Brand and messaging
How consistent and compelling is your brand messaging across all touchpoints?
Consistency builds trust. Compelling messaging wins attention and drives action.
Question 4 of 12Brand and messaging
Brand and messaging
Do you know how your brand is perceived by customers compared to your competitors?
Understanding your competitive position is essential for making the right marketing decisions.
Question 5 of 12Channels and activity
Channels and activity
Are your marketing channels chosen based on where your customers actually are, or based on habit?
Being in the right channels is more important than being in all of them.
Question 6 of 12Channels and activity
Channels and activity
How would you describe the consistency and quality of your marketing content and campaigns?
Random acts of marketing rarely build momentum. Consistent, quality activity does.
Question 7 of 12Lead generation
Lead generation
How effective is your marketing at generating a consistent flow of qualified leads or enquiries?
Marketing should feed your pipeline reliably, not just occasionally.
Question 8 of 12Lead generation
Lead generation
How aligned are your sales and marketing teams on lead quality, handover and follow up?
Misalignment between sales and marketing is one of the most common causes of pipeline leakage.
Question 9 of 12Measurement
Measurement
Do you have clear KPIs for marketing and do you review performance regularly against them?
What gets measured gets managed. Without clear KPIs, it is impossible to know what is working.
Question 10 of 12Measurement
Measurement
Can you attribute revenue or pipeline to specific marketing activities?
Attribution is not always perfect but understanding which activities drive results is essential for good budget decisions.
Question 11 of 12Team and resource
Team and resource
Do you have the right level of marketing expertise and capacity inside your business?
Having activity without the right senior thinking behind it is one of the most common marketing problems growing businesses face.
Question 12 of 12Team and resource
Team and resource
How well does your marketing budget reflect your business growth ambitions?
Underinvesting in marketing while expecting significant growth is one of the most common misalignments we see.